The Google Enigma

“Some say Google is God,” Sergey Brin once said. “Others say Google is Satan.”

The confusion about Google’s identity may not be quite that Manichean, but it does run deep. Despite all the media attention the company has received, it remains an enigma. People can’t even agree what industry it’s in. The many businesses that see Google as an actual or potential competitor include software houses, advertising agencies, telephone companies, newspapers, TV networks, book publishers, movie studios, credit card processors, and Internet firms of all stripes. Even financial advisors, doctors, and librarians eye the company warily.

(Editor’s Note:  It is the personal opinion of the editor of this publication that those who think Google is God or Satan are full of it.  And you know what “it” is… as well as what “is” is.)

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